The most unfriendly country online is...

TNS, the world’s biggest custom research company, recently did a study covering nearly 90 per cent of the world’s online population through 50,000 interviews with consumers in 46 countries.

Some interesting data came up:
 

61% of online users use the internet daily against 54% for TV, 36% for Radio and 32% for Newspapers.

The research shows four out of five online users in China (88%) and over half of those in Brazil (51%) have written their own blog or forum entry, compared to only 32% in the US. The Internet has also become the default option for photo sharing among online users in rapid growth markets, particularly in Asia.

If you’re looking at making some new friends on Facebook you’ll most likely find them in Malaysia, where each user has an average of 233 number of friends, followed by Brazil, 231 and Norway, 217. Unfriendly countries are Japan, 28 friends each user, Tanzania, 38 and South Korea 50.

In Sweden half of the population uses Facebook through the mobile applications, while in USA 1/3 of the populations uses mobile phones to logon social networks.

Lastly, and logically, the study reveals that more and more emerging countries are now using social networks.

Core data from the study is being made publicly available via an interactive website, www.discoverdigitallife.com, which also highlights other important issues and factors about how the global digital landscape has changed people, which source of info consumers use, and much more.