The great non sticking pan

A spectacular event using a giant wok and in-line skaters dressed as prawns, eggs, carrots and fish, was set up outside shopping malls in Shanghai China. That's the latest very creative campaign by Leo Burnett for Supor.

The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface.

A rise in sales of 20% in the selected Shanghai malls has led to plans being made to take the event into 2nd and 3rd tier cities across China.

Creativity pays off, simply great!