Facebook Pages, a must for B2C brands but maybe not so for B2B?

80% of the top 50 (in terms of fans) Facebook branded Pages sell lingerie, biscuits, ice-creams, burgers, shoes, electronic products, candies, energy drinks, chicken wings, and they all have very attractive Facebook pages.

All these brands are doing things right from an online point of view as some of them only have a FB page, while others combine it with either Twitter, a blog, a YouTube channel, a Flickr slideshow, etc. This shows that they know where their customers are....do you? 

Brands are also using FB well when it comes to customizing the page by having a different landing pages (a welcome page) and customised tabs in order to offer more to the numerous fans they have as well as attracting more.

As we all know a key element is to constantly engage fans by giving them news and asking questions but more importantly is the use of videos and photos as well as giving discounts, coupons, loyalty points, exclusive fan offers, polls, competitions, freebies, and much more. 

Here is the top 10 and check some of them out as it is worth it.

Rank   Brand               Fans as of June 2010   

1. Facebook:           11,423,287
2. Starbucks:            9,064,689
3. Coca Cola:           6,586,411
4. YouTube:             6,436,893
5. Skittles:               5,874,596
6. Oreo:                  5,634,214
7. Red Bull:              5,365,112 
8. Victoria's Secret:    4,405,763 
9. Live Messenger:    4,396,332
10. iTunes:                 4,123,723

So if you want to make it to the top 10 you'll need to have more than 4 million fans, how far are you?