Xmas magic with Ferrero

Christmas is approaching and this is a really nice way to communicate and interact with your customers.

Ferrero came up with a Christmas three made of 12,000 chocolate pieces and anyone can get a taste! They even have a snow machine to recreate  the Christmas magical atmosphere. 


A traditional brand using a modern approach, just great. Check the video out, everyone is loving it!


I wonder how long it'll last...

6 comments:

  1. Suciô Sanchez1 December 2010 at 16:58

    Nice promotion. Do they still have the campy, poorly-dubbed, endlessly repeated TV ads? They were great: caught the attention like "Lady Grecian 2000" ads.

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  2. Leddi1 December 2010 at 23:04

    ferraro roché, do want

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  3. JRam2 December 2010 at 11:29

    Oh wow...12,000! I wonder how they are being held together so well.

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  4. Unknown2 December 2010 at 15:59

    re: JRam - lick em and they stick together

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  5. Zombie3 December 2010 at 03:45

    Holy crap that looks delicious!

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  6. LE CHEMIN DES GRANDS JARDINS5 December 2010 at 20:27

    A tous ceux qui ont les yeux plus grand que le ventre, on ne peux mieux les contenter qu'avec une pareille présentation de chocolats !. Je connaissais les pyramides d'Égypte en plein désert, ici, on élevé une pyramide en plein dessert et au milieu d'un temple de la consommation. Chacun peut choisir.

    Roger

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