FCUK launches Youtique

YouTube gets more than 1 billion views a day and more and more companies are realising how important is to be there in a cool and original way.

Youtique, by French Connection, is a very clever way of taking the current trend around video based fashion tips and stylists. It is probably the world’s first ever personal shopping experience on Youtube.

If you want to know what to wear in the office or the best outfit for an evening out Youtique may just become your new best friend. Stylist Louise Roe will give you tips and tricks on how to make the most of your style this season – plus, there’s a handy widget that shows you all the products featured in the video.


Designed to give those lacking in fashion sense a sense of confidence, the channel will aim to boost consumer awareness on all trendy things. However, it will not only provide fashion advice, but also will link to French Connection’s portal for safe online shopping.

Once again this is an innovative new way to reach out to consumers using the most current medium. If you recall a few months back I posted about a similar idea “A simple idea generates a genius website!!


6 comments:

  1. It would be a shame to waste all those "FCUK" typo hits.

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  2. lol @ Sanchez.....beat me to it!

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  3. nice blog following you dont forget to follow mine :D

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  4. I live in the bloody arctic so cloths are more utility than aesthetics.

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  5. Cool post, but I'm not sure I need any more advertising...

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