Volkswagen Italia came up with an original Christmas idea as an incentive to recycle paper and plastic. As during the Xmas festivities we all waste more paper this ambient campaign invites everyone to think, and act, for a better environment.
This recycle bin immediately gives a little gift, which you can then place onto your Christmas tree, in exchange of paper or plastic . Have a look at video, it is in Italian but you'll get the point.
This is part of a bigger campaign launch by Volkswagen in 2009, the Fun Theory, which concept is to make life simpler by doing useful and enjoyable actions. I have briefly introduced it sometime ago (how clever is this?) but I'll talk about it in more depth in one of my next posts.
I love these guys at Volkswagen as they are always creative and effective; you might in fact recall the Volkswagen Banknote Campaign.
like it!!!!
ReplyDeletehope the idea grow among the people who received the gift! :)
Hi Yhosie and welcome. We should all contribute to make this planet a better place, it does not cost much after all. Have a lovely Xmas too and all the best for a great 2011!
ReplyDeleteI'd put the gift in it too.
ReplyDeleteInventive stuff. Beats the hard-sell ads we get.
ReplyDelete