Domino's goes interactive and educational

The website will take consumers on an interactive journey with 10 Domino’s ingredients.


Consumers will be able to see real farms, discover real stories and earn points by playing mini-games, viewing photos or watching a short story of how each ingredient lands on their pizza.

This game comes as a continued initiative for transparency for the Domino’s brand as it showcases its new, fresher ingredients and pizza construction methods. Basically Domino’s is trying to dispel what appear to be incorrect perceptions from much of its potential audience – the idea that cheese on its pizza is not natural, or made from processed ingredients.

Also, points collected will be redeemable for real-life Domino’s prizes (gift cards, free upgrades and items).


4 comments:

  1. Anonymous11 December 2010 at 11:17

    I visited the website and it seems to be really informative, and it looks like they really want to clear up people's false perception of the pizza and the ingredients.
    I've always been a fan of Domino's and even before they changed the ingredients it was one of my favorites, I didn't know it was ranked among the lowest next to Chuck E. Cheese. But I like the new pizza just as much.

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  2. Sandra Valerie11 December 2010 at 15:46

    hey! thx for following! now i will look through you blog to see whats all about over here :D

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  3. Suciô Sanchez11 December 2010 at 22:22

    The "re-launch" has been very successful over here.

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  4. Oman Collective Intelligence12 December 2010 at 08:38

    Hi John, it's good what they're doing as it is fun and informative. As a good Italian i do not like their pizza though...:)
    Thank you Sandra.
    Hi Sucio; where are you and in what way has it been successful?

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