On July 6, 2009 Evian unveiled a new entertaining global advertising campaign and a new signature message, “Live Young”, the ultimate expression of Evian brand values, including origin, health and youth.
The worldwide kick off began with a viral pre-launch and online infiltration via YouTube in the U.S., France, UK, Germany, Canada and Japan.
For the ads 96 lively, happy babies were filmed and featured roller break-dancing routines set to a Rapper’s Delight remix by Dan the Automator.
Evian said it was appropriate that the brand’s new ad campaign should depict babies, a universal symbol of what is precious and pure, and embody the unique attributes of Evian Natural Spring Water.
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