Digital advertising refers to any advertising that is created and displayed using computer technology primarily based around the world wide web, such as digital radio, digital video and advertising online, which could involve branded computer games, sponsored or advertising on websites in a number of ways, and branded or targeted communication (email).
This industry is developing at a very fast pace and advertisers nowadays are clearly exceeding consumers’ expectations by creating sophisticated ads (not in Oman…yet) that provide a rich experience. The trend in digital advertising is to give us smarter, more interactive and engaging ads that sometimes are so smart that I have difficulties understanding them!
One of the most prestigious events in digital advertising, the MediaMind Rich Media Awards showcases and celebrates the most engaging, innovative and effective advertising campaigns from around the world.
More than 75 creative and media agencies submitted their most innovative campaigns of the year where they showed how with the right content and concept, they created engaging, fun content that ensures the users' experience lasts for much longer.
The 2010 Judges' Award Winners are:
North America - GamesRadar Rabbids Go Home, Future US
International - Nissan Qashqai – 3D Homepage Takeover, Digitas, OMD
The 2010 People’s Choice Awards Winners are:
North America – Avatar DVD Release, ThinkJam UK/Moxie Interactive/Avatar Labs, Vizeum/ Twentieth Century Fox
International - Despicable Me – YouTube Takeover, Feref UK, Mediacom UK
To see more about the 2010 MediaMind Rich Media Awards winners and nominees click here, or have a look a the video below.
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ReplyDeletefat cats racking in the $$ from cyber space, gotta love it
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