"Slide to unlock"

Simple and clever campaign, aimed at recruiting activists, from Amnesty International Sweden. Swedish agency Garberg created wallpapers for iPhones and iPads showing incarcerated prisoners.

Making the best of the "slide to unlock" function; when unlocking the device, the user also unlocks the cell or chain holding the prisoner captive and reveals a call to action to join Amnesty International as an activist.


See the cool vid.

1 comments:

  1. Francesca30 November 2011 at 16:04

    I am very much interested in Social Media, it's amazing the things one can do nowadays with the new technology. I am following you from Rome, Italy.

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