Advertising? No, having fun.

Take the physical world, combine it with the digital world and a whole new dimension of reality is what you get. It is called augmented reality or AR.

Lynx (known as Axe in the U.S.) in London

More and more companies are starting to use it as it gives both users and brands the ability to connect even further with a product before, during and after making a purchase. It is really cool and can be lots of fun.

The following video is from F&N Big Fun Fest in Malaysia’s Largest Dance Mob.

Love this stuff!