80 inhabitants, 10,000 Facebook fans

“Obermutten is developing a personal relationship with its guests”, that’s what Martin Wyss, President of a tiny village called Obermutten in Graubuenden, said.

Obermutten is a mountain village in Switzerland with eighty residents and nearly 10,000 Facebook fans, how did that happen?

The President promised anyone who "likes" the town on Facebook that they will put his/her photo onto the Commune's official notice board. By doing this, they say, anybody anywhere in the world can "become Swiss". After only three days, the village already has fifteen times more fans than residents, and this number is growing by the day.

As you see from the photos it went a little out of hands, with the notice board being full and new pictures being placed on storage walls, but the eighty inhabitants, many still without an internet connection, all seem very excited about getting to know their fans this way.

Thanks to this campaign media reports about the village have appeared in over twenty countries and now some sixty million people around the world have either read about or heard of Obermutten.

One of the best Facebook campaigns I’ve ever seen; simple, very cost effective and with high level of engagement. Check out the video.

P.S. The mayor of Obermutten has announced to move the whole picture board to protect it from the weather, so all pictures will be kept safe and dry!