I'm now following you!

Based on the concept that now everyone "Follows" and / or "Like" a brand, a product or even a person Alfa Romeo, a great Italian car maker, came up with this cool ambient marketing.


Very cool....but also quite annoying!

7 comments:

  1. juanitodelafuentes28 January 2011 at 18:22

    lol, is Alfa a great car because is Italian like you??? Great video though...;)

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  2. Emiratesque28 January 2011 at 19:59

    That's funny, but kinda desperate advertising, don't you think?
    This could jeopardize their brand and reputation. I can't imagine Lexus, for example, or BMW, following the same advertising approach.

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  3. Doo28 January 2011 at 20:50

    I'd say quite annoying :)

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  4. Suciô Sanchez28 January 2011 at 21:08

    I knew Italy was quite hard up, but that...?

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  5. Oman Collective Intelligence28 January 2011 at 21:34

    @Juanito; Do i have to name some of the Italian cars?...;)
    @elShahlab; good to have you back. Not sure if it is desperate, definitely original and not that forgettable. Lexus and BMW target a different market segment probably. Alfa have done several cool ambient marketing activities through years and it is in fact one of my favourite and not because it is Italian.
    @Doo; i would have kicked it...:)
    By the way; not sure but i think this was done either in Belgium or Holland.
    @Sucio, no one is perfect!!!!

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  6. Anonymous28 January 2011 at 21:45

    This comment has been removed by a blog administrator.

    ReplyDelete
  7. MRanthrope28 January 2011 at 23:30

    reminds me of the toys from Toy Story hiding/moving in public.

    ReplyDelete

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