Online Reputation & Media Monitoring

How do you keep track of any web content that mentions your name? Not just your personal name, but your executives, your company brands, and even your competition. Are you already doing that, or maybe thinking about it?


The truth is, the web has made it possible for individuals to freely share their thoughts about you, and without much accountability. You, as a company, should be made aware the moment your reputation is being discussed. Sure, you need to know about the attacks by your detractors, but you should also know when you're receiving praise too!

The internet has given a powerful voice to consumers, bloggers, forums, and even users of Twitter. So how do you arm yourself so that you'll never get caught by a surprise attack on your good name?

You might also want to know if your online advertising campaigns get the right exposure and ROI.

So how do you do that? There are of course free tools that help you monitor the blogosphere such as Google’s News Alerts and Technorati’s Watch Lists (for bloggers) but if you’re looking for something more serious, accurate, fast and more in-depth then you would need to rely on professional companies who can offer more integrated packages.

Here are my favourite 5; I’m sure there are many more but i know that these are great and even offer a free trial. Check them out and let me know.



- Viral Heat


- ListenLogic

- Radian6

- Scout Labs


- Sysomos



Have you heard or used any others? I'd like to know any feedback, thanks.

5 comments:

  1. ********************************************

    CONVITE:

    *** FESTA VIP! ***

    Bom dia amigo

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  2. Hi, you may also want to look at Brandtology's service offering.

    We are one of the largest Business and Brand Online Intelligence service providers that combines technology, processes and trained professionals to deliver accurate and relevant intelligence to global organizations.

    We have more than 100 Social Media Specialists in 10 locations around the world who are able to verify and enhance our automated machine analysis in more than 9 different languages. This ensures very high accuracy and relevancy of the analysis reports provided to our clients who do not have to waste a moment sieving through irrelevant data.

    If you would like to find out more about what we do and how we do it, do drop me a mail at ashley.lim[at]brandtology[dot]com.

    Ashley Lim
    Social Media Consultant
    Brandtology ashley.lim[at]brandtology[dot]com.

    ReplyDelete
  3. Juliana and Arifin, thanks for the visit.

    Ashley, thanks, i have checked out your site. Will definetely drop you a mail.

    ReplyDelete
  4. Hi from Radian6. Thanks for the inclusion in your list. Cheers and have a great weekend!

    Katie Morse
    Community Manager | Radian6
    @misskatiemo
    www.radian6.com

    ReplyDelete

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