Many of you must have seen the latest campaign by Diesel, the Italian design company best known for clothing aimed at the young adult market, particularly jeans.
According to Diesel "being stupid" is the new cool. Diesel is embracing Stupid and turning it into a positive. Stupid is the key to successful living; it’s about following your heart and not your head. Stupid is about passion, strange sex, wearing the wrong thing in the right place, swapping roles trying something new, failing, trying again – and failing better.
Diesel explains the "Be Stupid" movement as a chance to be "liberated" from all those people who dismiss your originality. "Stupid is the liberating alternative to dry-as-dust cerebral (so called "smart") and it takes courage, loads!"
I don’t agree that being stupid is cool however I think the campaign is really smart. If you go to their Facebook page, you will also find out that they have been giving "Be Stupid" t-shirts in several cities where people queued up for hours and they also had the chance to be part of a super cool New Year’s Eve party. Isn't that a great way to create something for your customers and interact with them?
And what about the adverts below? Stupid or smart?
omg I love this campaign!!
ReplyDeleteI support you 100%
ReplyDeleteIf stupids are cool... I really don't understand this world.
ReplyDeleteMaybe I'm too stupid.
What a deliciously refreshing ad campaign. I can identify with it.
ReplyDeleteAbsolutely marvellous. Unique type of campaign.
ReplyDeletehmm, i'd say it's a great idea by the campaigners : taking advantage of what the general population already know about themselves (or perhaps dont even); that they are stupid, but reassuring these people that it's not a bad thing; great even. no wonder a lot of people can relate to this and embrace it with such vigour :) (yeah, i critique :p)
ReplyDeleteI agree with you and the campaign it's kinda funny:)
ReplyDeleteI don't know whether to laugh or cry but at least it gets attention.
ReplyDeleteLOL.
Tirz
my 15 yr old daughter's analogy:
ReplyDeleteI don't think they mean,"stupid, as in dumb" I think they mean stupid as in, "corny,sillyness."
LOOOOOOL
My take. People like stupid things and they buy them. Diesel is the winner!!
hmmmm well, there have been lots of things I've done that got comments like "don't be stupid/silly" by others --but I'm the one with many fond memories/experiences from those times and the stories to tell :)
ReplyDeletepart of the Diesel campaign message:
"To be stupid is to be brave. The stupid isn't afraid to fail. The stupid know there are worse things than failure… like not even trying."
This has been a very popular post and by attracting so much attention means that, yes, the Diesel campaign was very successful. Not everyone has to agree with it but it has created a big buzz, and that is one of the objectives of a campaign. Well done to Diesel and thanks to all of you.
ReplyDeleteI'll post similar topics in the future since you all seem to like them.
There are too many stupid people already, no need for encouraging. From the pictures I can conclude that they mean "stupid"= irresponsible and careless. Too much naked body and sexual context- that's so primitive. The manipulative texts have little to do with what's shown on the pictures.
ReplyDeleteIt's easy to be stupid. It's not something to be proud of.
If people like it - something is really wrong with the world. Because stupidity has become a valuable trait.
maybe you don't live inside the world of art , where every one is "too smart " and hard critics of everything .esterile critics of everything , as a matter of fact .
ReplyDeletebe stupidy sometimes relieses you fron all this and allows creativity flows .
God bless my stupidy and my lack of sense of ridiculous . this is what makes my life better , closer of freedom . and have made my work be one of the best of the world today . hahahh!!
but you're right when a company transforms this in a "ideal" life style .
i mean , isn't people too stupidy already ? aren't then needing something more concret and sober now ? a company that uses this kind of argument is , first of all , a coward . saying what people believes alread .
i don't know if you saw on my blog the post "THE CRAZINESS IS DEAD " a very short one, posted 1 or 2 weeks ago . and the post " ciau buttons " , posted in January , with a even shorter text . the both talk about it in a diferent way .
by the way : thank you for have visited my blog .
i really liked to discover you here . gret blog you have .
Alice, you're right, there's definetely lots of stupid people out there and no need for more encouragment. However sometimes is good to look at things in a funny way, and i believe that is the point of the campaign. Of course what is funny for me might not be funny for you, and viceversa, but that's the beautie of life, we're all different with different opinions and ideas.
ReplyDeleteCaio, yes, i have nothing to do with art, maybe because i'm not that smart...;) I will check your older posts and leave a comment. Take care.
It's an Advertisement that has made you think. That alone says something.
ReplyDeleteThis speaks volumes about the world we live in. I totally agree with Viviana and Alice. Unfortunately, getting a lot of attention is automatically assumed to be "a successful campaign". We have enough of this "shock marketing" in the world already. I personally despise such marketing. Immorality and lack of restraint is supposed to be today's definition of "fun"?!
ReplyDeleteAndrew, i agree with you but maybe 15 years ago i also would have found it 'fun'...and maybe you too. As gg said it is an ad that made you think, and we will remember it for some time, while other more 'clever' ads maybe we've forgotten already. There's definitely something not right...
ReplyDelete