I firmly believe that social media can assist in most areas of operations, sales, and marketing, and can streamline everything from the day-to-day affairs to long term implementation. Every part of the campaign would involve the public and potential customers.
"Collaboration" would be the key word, where recognising the passion of the consumers is the most important thing. This my ideal company would look at social media as the best way to get direct dialog with the fans and for the company to hear from those fans without filters. Hopefully to have this really unique dialogue that we normally wouldn’t have would be really beneficial and open our eyes up and i'm sure some of the business decisions would be solely based on customers feedback.
Of course, as we said before, the campaign would have to fit with the company's brand and custome profile, and would have to be planned and implemented by people with the right knowledge and skills and fit within the overall communication campaign.
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Thanks for this useful information.
ReplyDeleteCheers
EP
sir, do you believe internet can have a role to play in PR in a country like india? i feel not...if not wat other ways can u suggest except for the routine routes taken by companies?
ReplyDeletewould be grateful if u can throw some light on it.
yours truly;
A very brilliant idea. What consumers want to be one important consideration for the company. Bonafide companies must implement this idea.
ReplyDeleteWhy don't you go ahead and start a company and implement this model. An innovative idea!!
ReplyDeleteThanks Euralia and welcome to the blog.
ReplyDeleteShriram; of course internet can play a role in India, infact in pretty much every country. There can be several ways companies can undertake and, apart from social media, they can be media relations, events, direct marketing, advertising, and other more traditional activities. The key factor is to find out who your audience is, what they do, where they hang out and how to reach them. Once you know that it will be easier to put together a strategy and successfully implement it.
That's right Herdoni, companies need to find out more about consumers, and engage with them in order to build loyalty.
Subu, once i set up a company i'll let you know how it goes....;)
Very nice, useful and effective information. I liked your post very much.
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