ECOSIA, the eco friendly search engine

Last December a new search engine called Ecosia was launched (and i just found out now!). For the ones who have not heard of it here follow a few details about Ecosia which claims that users will save 2 square meters of rain forest every time they submit a search.


Ecosia is a search engine, backed by Yahoo!, Bing and WWF. The idea behind it is very simple; 80% of the revenue generated from the sponsored links will be used to save the Brazilian rainforest and battle global warming rather than going into the search engines’ pockets. (Some people say that it is a smart way of fighting Google’s hegemony).

Ecosia is a private company, with Yahoo! and Bing providing the search capability and WWF uses the income for its rainforest protection program. The company was founded by German entrepreneur Christian Kroll.

Ecosia estimates that the revenue from each search can help save two square meters of rainforest and with the average internet user making 1,000 searches a year then each Ecosia user can save 2,000 square meters of rainforest a year...it all sounds good.

It obviously has huge potential…and we can all help. Let me know your reviews.

Full details are in the video here.  

9 comments:

  1. Looks great, I just tested it quickly and have made it my default search engine...will let you know how it performs, Intelligence. I am a long-time googler (as you can tell from my use of the word as a verb), but I think you are quite right - the idea of being of some benefit to humanity while searching the web is the only thing that has ever made me consider switching from Google.

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  2. something that 192 country heads coppenhagen failed to achieve. something good for the planet, a german entrepreneur did!

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  3. As a result of forest encroachment, illegal logging and land clearing for new agricultural land in Indonesia resulted in the destruction of forests in Indonesia each year to reach around 1.08 million hectares.
    A very good idea of Ecosia, 80% of the revenue is used to save the forest. Currently the search engine Google still dominates the world. It takes strategy and extraordinary efforts to manifest itself as a preferred search engine.

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  4. Thanks for the follow. Following your awesome blog now.

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  5. Hi all,

    anonymous; why not trying? At least it is for a good reason. Keep coming back and let me know more.

    Shriram; sometimes one head thinks and acts better than many others.

    Hola Yvy and Veronica.

    Herdoni; that is terrbile. Didn't know in Indonesia deforestation is at that level. Please let me know too how Ecosia performs.

    So far the reviews are good also from a technical point of view, let's see if it achieves its objective.

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  6. Hello, Thanks very much to visit my blog.
    This site is wonderful

    Friend from Rwanda

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  8. wow this is neat, I will definitely be trying the search engine out!

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