Sex sells? Think again

Apply sex to something unsexy, child poverty.
The advert, created by advertising agency Big Block Live for Save the Children, was screened in time for mothers' day and it aims at not only grabbing people's attention, but also get them to act.
A group of attractive models were brought into a studio for an 'intimate' shoot for what they were told is a very sexy brand. Watch the video to see their reaction.

0 comments:

Post a Comment

Note: only a member of this blog may post a comment.