Apply
sex to something unsexy, child poverty.
The advert, created
by advertising agency Big Block Live for Save
the Children, was screened in time for mothers' day
and it aims at not only grabbing people's attention, but also get them to act.
A
group of attractive models were brought into a studio for an 'intimate' shoot
for what they were told is a very sexy brand. Watch the video to see their
reaction.
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