Guest post by Sarah Hallis - In order to have some tangible profit
from social media marketing it is important not only to have interesting and
qualitative content but to use definite metrics, planning and methods for work
with general information flow.
It is better to start with choosing
right metrics for the page or community you moderate, but you can continue with
concrete timing and content analysis. Below you will find several main tips,
which you have to follow.
Find the
best time for content publishing in Facebook and Twitter
As soon as content in social networks
updates quickly many posts become buried under a plenty of new publications.
That’s why it is very much important to analyze and gather information in
dynamics. Use several analysis tools for it.
First of them is Tweriod. With its help
you can know the days and periods when your followers are the most active.
After connecting your Twitter-account to Tweriod you get a chance to analyze
and sum up the results for every hour. You can get the analytic report by
e-mail or as a link in private message. You can use Tweriod for free for
microblogs with less than 1 thousand followers.
In order to define the best time for
posting in Facebook open the control panel “Insights”, choose “Posts” and set
“When your fans are online”.
Find the
optimal quantity of posts for a day in Facebook
A lot of researches of the user’s
activity in social networks tell that the optimal quantity of posts is 1-2 a
day in Facebook. Let’s examine how much it is true.
In updated panel “Insights” there is
the information about your recent posts and how much often they are looked
through by users. The gathered data can be exported into the table as a
separate file from the control panel just by choosing “Post-level data” as a
filter.
Don’t
forget to measure CTR
Activity in social networks means
publication of a plenty of different content in social networks, video and
audio hosting, blogs and other social resources.
Content posting is connected with the
clicks frequency and clickthrough rate (CTR). You have to use CTR for defining
key successful materials and posts of similar content types in future. For the
effective measuring of CTR you will need a service of links shortening with the
possibility of tracing of clicks by links.
You can use, for example, the most
popular Bitly. With its help you can not only to short links, but even make
measuring of the links and posts popularity. The information about links,
traffic sources, audience distribution is gathered in separate report.
Compare the
leads sources and the conversion index
For the better part of brands the
strategy of conduct in social networks is in redirection of traffic from social
media to the site or blog of the brand. In fact it is a good decision, but
don’t forget that every platform has its peculiarities. That’s why you won’t be
able to get the same ROI level if you use one and the same model of work with
content for all platforms.
Google Analytics will help you to work
with leads sources and to optimize the conversion. You can adjust this system
for work with social networks. By adding UTM-parameters to links for further
tracing of key links and following on them from social networks in Google
Analytics you will ease the work in conversion increasing. You can also use
Google URL Builder for creating such marked links.
About the author: Sarah Hallis a notorious essay writer who has a range of interests such as gaming,
children, health, beauty and wellness. Contact Sarah here.
Always start with paid marketing initially to build audience later make engagements continuously, a long break in updates in platforms like Facebook could mean for losing fan engagements as Edge rank goes down.
ReplyDeleteThat's a good point but paid marketing is not really free..is it? ;)
DeleteThank you for sharing the information.
ReplyDeleteSocial media marketing has been implemented since the venture of business. This marketing strategy is not only beneficial to the business proprietors, but, it is also helping the target audiences to directly connect with the business owner.
Now days, various companies are implementing the service of social media marketing. One of the reputed company named as Amgw agency is providing an impeccable service of social media marketing in Florida and is a full-service digital, advertising and public relations agency in Miami.