Great billboard by TOTEM

How many billboards or adverts do you notice while walking or driving? How many of them shock you or inspire you?

Sadly not very often I come across really cool hoardings; last creative one I can recall is the one from Nando’s sometime back.

So what makes a great billboard then? A billboard should be informative, graphic-oriented, eye-catchy, possibly interactive and most importantly, creative.

If renovating or building a new shop, your hoarding not only protects the unit but it can also be a powerful advertising tool for promoting your business, as it can establish brand awareness and brand image by reaching to a large number of potential customers. A huge marketing opportunity which not many people around seem to take advantage of.

This is Totem’s stylish hoarding in Muscat Grand Mall for the new branch soon to be opened. I like the design as it is very unique, creative and very much in line with the brand.

Looking at it closely you can see several small lift-up boards between the mirrors...

...and each one of them delivers a clear message:

The tale of Totem; telling people what the brand is all about.

The products people will find in the store.

 

Photos of Totem’s loyal customers (showing your brand 'aficionados' is always a great idea!)

 

There are a few other boards and one you should not miss out is 'Bargain Inside'; it's a surprise...go and check it out yourself as I don't want to spoil it ;)

So this hoarding ticks all the boxes, and it obviously didn't cost a fortune to produce. As you can see I was not the only one attracted by it.