Kellogg’s UK - Epic fail on Tweeter

Kellogg’s is the latest brand who tried taking advantage of unfortunate situations by doing a shameless self-promotion.

As part of its “Give a Child a Breakfast campaign” Kellogg’s UK tweeted the following:

Didn't take Kellogg’s long to realise what such bad idea it was, so they immediately deleted the Tweet and sent out an apology.

— Kellogg's UK (@KelloggsUK) November 10, 2013

The tweet was branded "stupid" and "cynical" and, as it often happens on social media, the apology didn't convince people at all, in fact these are just few of the reactions:

.@KelloggsUK Not "wrong use of words", you said exactly what you meant to say. It was just a lousy social marketing plan.
— The_No_Show (@The_No_Show) November 10, 2013

.@KelloggsUK I think your apology would sound more convincing if you just admitted that you were wrong as opposed to blaming poor English..
— Helen Partridge (@gingerfury) November 10, 2013

you're trash. throw yourself in the thing which breaks up the corn flakes or whatever @KelloggsUK
— kiss wizard (@piss_wizard) November 10, 2013

. @KelloggsUK Do you fund them even if you don't get retweets? Spunk trumpets.
— Comedy Cocks (@CockGraffiti) November 10, 2013

@KelloggsUK You mean the wrong use of the truth...
— tGBBOby (@bake_down) November 10, 2013

Didn't Kellogg’s see it coming? The exact same mistake was done by Microsoft in 2011 in a poor attempt to support the victims of the Japan quake/Tsunami (here).