Virgin Active Australia social faux pas

Companies never seem to learn. There’s always someone ready to take advantage of others’ misfortunes.

We've seen many in the past years; from Microsoft’s poor attempt to support the victims of the Japan quake/Tsunami in 2011 to the very recent Kellogg’s shameless self-promotion on Twitter for their "Give a Child a Breakfast campaign".

The latest company to be under fire is Virgin Active Australia following the sad news about Nelson Mandela’s passing. The controversial Facebook post was based on comments made by Sir Richard Branson that links the legendary political figure with the expansion of the health club chain.

Many people commented that the timing chosen by Virgin was insensitive and premeditated, as if they were just waiting for this to happen.

The post was removed and replaced by an apology which does not seem to convince most people...

Post by Virgin Active Australia.