Nowadays
marketing and communication efforts should focus on building and
nourishing profitable real long-term relationships and brand equity not only
with customers but also with other stakeholders such as employees, media, suppliers, etc.
In order to do so one needs to be very competent in communication and be up to date with all modern concepts of it.
In order to do so one needs to be very competent in communication and be up to date with all modern concepts of it.
I could write a very long and boring post about it but instead I'll post this nice and informative video, from The Digital Baker, for all those
(agencies? Clients? J)
who are a little ‘hard’ in understanding what integrated communication is and how it should be applied.
The
nicely executed animation explains in a very simple way what today’s integrated
communication is even though it is focused on integrated advertising. Enjoy!
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ReplyDeletesite-building then i recommend him/her to pay a quick visit this webpage, Keep up the fastidious job.
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