Even women buy cars

Italian car maker Lancia came up with this nice video for the Lancia Y model.

It targets women (or fashion victims as they call them) who love driving but still need all their accessories and comforts (parking sensors, bigger trunk, leather interiors, etc.) in order to fully enjoy their shopping trip driving experience.

This video can be found on an Italian site, called autoaspillo (literally auto-heels) where women can find all sorts of info when looking to buy a car; from test drives and general tips to prices or how ‘crazy, painted cars.

I think it’s a smart idea and something similar would work well here.