Sex? No thanks, i'm blogging

Haven't you tweeted about the breakfast you just had? Hasn't your favourite brand just updated its status on Facebook? Haven't you Instagrammed a pic of yourself on your way to work? Haven't you checked-in on Foursquare at work? Am i not writing a blog post?

Social media has become an obsession. It's all about social media; social media has infiltrated our lives, whether we like it or not.

Researchers say the urge to hit sites like Facebook and Twitter can be as powerful as the need for sex or cigarettes. There have been many surveys and studies in the past; the latest study, done by the University of Chicago Booth School of Business, says that checking social media pages is one of the strongest temptations in modern society.

205 participants, ranging from ages 18 to 85, wearing recording devices were monitored for an entire week to measure their ability to resist common daily desires, namely the urge to check their social media pages or mobile devices.

Overall, food, sleep and sex were the strongest desired, however when it came to resistance to desires, social media was the weakest link. The lead author of the study, Wilhem Hofmann, said that desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not cost much to engage in these activities, even though one wants to resist.

Is it true? Now you can tweet, like, share, forward this blog post :)