Felix Baumgartner, codename B.A.S.E. 502, broke the sound barrier during his
world-record freefall a few days ago reaching a maximum velocity of
833.9mph (1,342km/h). His freefall had a distance of 119,846ft (36,529m).
Everyone
knows that by now.
But
Felix also established a social media record as far as I know.
- Nearly 7.3 million watched live on YouTube as he sat on the edge of the capsule moments before jumping.
- Again on YouTube his highlight video has been watched so far by nearly 4.5 million people, nearly 46,000 likes and 9,500 comments.
- After he landed, Red Bull posted a picture (above) of Felix on his knees on the ground to Facebook, generating about 220,000 likes, 10,000 comments and more than 30,000 shares in less than 40 minutes!
- The same picture on Felix’s Facebook page has nearly 47,000 likes, 3,000 comments and 2,800 shares.
- On Twitter, half the worldwide trending topics had something to do with the jump; including a special tweet from NASA: "Congratulations to Felix Baumgartner and RedBull Stratos on record-breaking leap from the edge of space!"
- His personal Facebook page gathered more than 1 million likes in a few days. The page also has a great engagement rate; 25%.
The
video below shows the fall as he saw it.
If
you’re planning a launch or campaign on social media you now know what to do!
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