As part of a marketing plan to call attention and promote its zero-emissions F-Cell model, the German brand covered the entire side of the car in LED panels and mounted on the opposite side of the vehicle a digital camera.
The F-Cell model got the ultimate camouflage...invisible for the environment.
The stunt, costed about 265,000 US$, involves the “invisible” Mercedes B-Class F-Cell car around the streets of Hamburg using the same trick that was used in one of James Bond movies “Die Another Day”. Passersby all looked quite amused.
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