2012. We're ready.

Cool ad campaign by British Airways in preparation for the London 2012 Olympic and Paralympic Games.

The advert, known as “The Race” and part of a bigger campaign called “2012. We're ready. To Fly. To Serve”, was recently launched on Facebook followed by Google+ before making its TV debut. Outdoor, print and online adverts also formed part of the campaign.

The 60-second TV ad features a little girl's luggage racing with other luggage from other nations to the arrivals hall. It’s a way of showing the great spirit of teamwork needed by British Airways staff to deliver hundreds of flights a day, all over the world.

 

Well done BA.