The BrandZ Top 100 Most Valuable Global Brands ranking analyzes the world’s leading brands and it is the most comprehensive annual ranking of brand value; it focuses on consumer-facing brands, rather than corporate brands (read this if want want to know about brand equity and measurement).
The ranking shows the following:
- Apple is No. 1 with a brand value of $153.3 billion
- Google ranked No. 2 the second most valuable global brand with a Brand Value of $111.5 billion, after spending 4 years at the top
- The top 100 global brands are collectively worth $2.4 trillion
- Facebook enters the top 100 for the first time at No. 35 with a 246% surge in brand value
- Chinese search engine Baidu is No. 29, up from No. 75 last year
- Emerging market brands make up 19% of the top 100, up 18% since 2006
A valuable global brand can be great for your business. These companies already did a lot of great things for their target audiences.
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The legacy of these companies cannot be compared to their competitors. They've done a lot of great stuff not only for their industry but also to the whole world.
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