Remember Noor and the Save Energy Oman campaign last year? Well, I’m proud to say that little Noor has won a prestigious international award at the Drum Marketing Award 2011 for the Best Cause Related Marketing Campaign.
The Drum Marketing Awards are designed to reward and celebrate UK agencies that are excelling and producing excellent marketing strategies. Entries are usually judged by marketers from top brands including Easyjet, Umbro, Land Rover, HMV, Microsoft, just to name a few.
The Save Energy Oman campaign, and the cartoon character of the white Arabian Oryx Noor, was designed by Navyblue (recently established in Oman) for the Electricity Holding Company. Check little Noor in action on this vid.
I've had the pleasure to work with Navyblue here in Oman and i can recommend them to anyone looking for a creative agency as the quality of their work is neat and classy.
Well done to our friends at Navyblue for developing such a cute and unique identity and grabbing this award!
Congratulations to all involved, it was an effective campaign and it's nice to see Oman's environmental efforts recognised abroad. And Noor is so cute!
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