This campaign was launched end of last year and instead of emphasizing on luxury, comfort, design and speed VW through the campaign talks straight about money and savings. They have actually used banknotes of different denominations and stamped them with different distances to show how far one can travel in Bluemotion Volkswagen for the money one spends on fuel.
In times of financial crisis all people want to save money. They had to announce that Volkswagen offers them the perfect car: Volkswagen BlueMotion vehicles need little fuel for little money.
With a smart trick they turned it into a unique advertising space for free. With a little investment into stamps we got the attention of lots of people. After three weeks the click rate on www.bluemotion.de increased by 14%.
Credits go to DDB Germany/Berlin, Germany.
How clever is that?
A friend of mine mentioned it to me some time ago but i had never seen the notes before. Good idea!
ReplyDeleteI agree, it is a good idea. I think someone somewhere will copy it soon.
ReplyDelete