Telling your story by entertaining the audience

This video was released a few months ago, in the middle of winter, by Samsung to promote the EcoBubble washing machine (EcoBubble saves up to 70% of energy with a faster and cleaner wash even at lower temperatures).

Great piece of work starring a huge brown bear, it delivers the message and entertains the viewers.

This video reminded me of two funny stunts by John West where a bear was the star; watch them here and here.