Graffiti-style campaign in aid of sex workers

This campaign by AMMAR, a non-profit organization fighting for human rights and labor laws for sex workers in Argentina, is attracting a lot of attention worlwide.

The ads on street corners are certainly provocative as they point out the realities of Argentina prostitution; 86% of Argentine sex workers are mothers.

Viewed from one direction, they show a hooker plying her trade. Turn the corner, however, and it turns out she's a mom. The campaign, created by Ogilvy & Mather, Buenos Aires, Argentina, pushes the boundaries by using the ‘shock factor’; it is very clever, perfectly executed and it clearly highlights the need for laws to protect women in the sex trade.