Power to the people! — by Oman Collective Intelligence on 27/06/2013

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It is called “influencer marketing” and it is nothing really new in the marketing world. The concept is straight forward; you find an indiv...

Graffiti-style campaign in aid of sex workers — by Oman Collective Intelligence on 20/06/2013

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This campaign by AMMAR , a non-profit organization fighting for human rights and labor laws for sex workers in Argentina, is attracting a l...

A PERi-PERi smart stunt by Nando’s Oman — by Oman Collective Intelligence on 12/06/2013

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This is a cool stunt to do while your business is being refurbished as it generates awareness and creates some buzz. I love it! Nando’s O...

#Hashtag fail — by Oman Collective Intelligence on 10/06/2013

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A hashtag is a word or a short phrase prefixed with the symbol #. The purpose of the hashtag is to categorize topics, bring ideas together,...