Social media job of the day

The Role

Summary:

To create, lead and expand the function of a social media center within the corporate communications division of bank.

Management accountability profile.

To direct and execute the following:

General:

• Start-up and manage a social media center to manage the brand reputation for bank.
• Strict compliance and maintenance of bank online brand corporate identity.
• Implement stakeholder relationship strategy.
• Initiate and create online marketing and communications strategies for corporate, bank retail products and CSR products.
• Direct all through-the-line communication campaign briefs, and follow-through supervision of all roll-out deliverables are converted to social media space usage
• Supervise internal communications briefs plus follow-through supervision of roll-out deliverables for bank staff and stakeholders
• To ensure social media space runs as a profit center based on quarterly forecasting as per budget requirements

Staff:

• Ensure the social media center is in full compliance with HR department KPIs and staff appraisal metrics.
• Lead and coordinate internal departmental staff.
• Initiate social media training programmes.
• Inspire a culture of creativity and out-of-the-box thinking in the social media center.
• Ensure the social media center reflects a true and favorable corporate image of bank amongst all stakeholders, especially Government authorities, bank customers and the general public in social media space/channels.
• Social media space accountability profile.

To direct and execute the following:

Specific:

• Brand guardian of the bank’s online corporate identity – ensuring total compliance internally and by all media space channels; also ensuring the brand CI guideline is kept up to date and enforced.
• Interpret external influences as they apply to bank to prepare effective external marketing/communications online strategies.
• To executive the policy and procedural guidelines through which the social media center can conduct responsible, constructive interaction / engagement in both official and unofficial capacities for bank and all business units.
• Establish rules for employees to govern their own social media usage when they speak of or for bank.
• Promote a corporate environment for bank to share (narrative post) its expertise
• To recognise and develop specific bloggers as key influencers (assets) to offer educated opinions on bank stories, products and services.
• Protect bank integrity, the brand, products, services and employees through specific rules, regulations and immutable laws across social media space.
• Develop and implement comprehensive plans to provide an effective interface between the stakeholders (especially the general public) and bank through online media, participation in social media bodies, associations/ investment communities etc. as appropriate.
• Quarterly health check on online branding presence and SOV/SOM analytics.
• Respond to requests for information from stakeholders (internal and external posters); thus responding to inaccurate or negative reports regarding the Bank, and to both clarify and safeguard the bank’s position on such issues.
• Provide assistance to senior members of the Management and Board members in preparing speeches, letters and articles that are made public online.
• Prepare in consultation with other relevant departments, updates about the performance of the Bank, which could include annual and quarterly reports and regular brand health checks that will be published online.
• Create social media guidelines for employees, customer and vendors so they understand who can post what, where and when in all social media.
• Ensure the reputation of the bank’s brand presence.
• Identify the stakeholders and other relevant communities.
• Identify trending social media spaces.
• Conduct on-going surveys and questionnaires to ensure content accuracy (through metrics and analysis).

Time management expectation

• Managing brand equity and bank reputation.
• Collating feedback and talking-back to people.
• Working with stakeholders and complying with BU needs.
• Assessing challenge management

Requirements

Qualifications and experience profile

• Formal qualifications in either journalism/ mass communications / marketing

And / or

• Minimum 10 years’ experience in corporate communications position is a must.
• Certifiable previous positions may include: marketing director in international corporate, or, regional creative director in international advertising agency network, including G.C.C region.
• Understanding of latest social media space marketing / online practices & technologies.
• Senior management experience / team cultivation is a must.
• Start-up / profit centre leadership and direction is a must.
• Excellent networking contacts in communications industry (worldwide).
• Excellent presentation skills (to create and to present).
• Smart looking and hardworking team attitude and multi-tasking ability is a must.
• Understanding of bank (or other large-scale financial institution) is useful.
• Candidate must be a natural leader, naturally articulate, and bring vast hands-on experience to this role.

About the Company

MENA HR Solutions offers an extensive portfolio of HR services, from regular temporary staffing and permanent placement to on site consultants, seconded specialists, recruitment of middle and senior managers and a comprehensive range of specialized HR services covering:

- Permanent hire recruitments

- Secondment and contract hire

- Executive Scan

- HR Consulting

- HR Outsourcing

- Project Management

- Training and Development

For those interested check out this link.