Salamworld, the halal social network

Salamworld is a global social network based on the Islamic idea of ''collaboration'' and it hopes to make it easier to connect Muslims around the world.
With a potential market of 350 millions+ users Salamworld aims to create a clean space for Muslims; free from things such as pornography, gambling and anything else that may be against Islamic principles.
Headquartered in Istanbul, the company is currently testing the software in Malaysia, Bosnia-Herzegovina, Turkey, Egypt and Indonesia, with the launch planned for November. A tough task if you think that Facebook is the most popular site in all the countries where Salamworld is conducting its trials.
Each country will have its own guidelines based on different interpretations of Islam; for example, a picture of a Muslim woman who is not wearing a hijab may be fine in Indonesia but not acceptable in Saudi Arabia.
Similar to Facebook Salamworld has a blue and white layout as well as a wall to post comments, photos and videos. It will also provide many applications such as books on Islamic heritage, certified distance learning programs, a multilingual online Islamic encyclopedia and probably many more.
The question is...will Salamworld beat big brother Facebook at its own game (I really doubt it)? Previous attempts failed; Finland-based Muxlim.com came out in 2006 and shut down, while Egypt's Ikhwanbook.com, launched in 2010, is currently offline.

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