Facebook to wipe out fake 'Likes'

As early as next week you might notice a small fan decrease on your Facebook page, nothing to worry about, that’s FB doing some cleaning and removing fraudulent "likes" on fan pages created by malware, deceived users, compromised or fake accounts.

Facebook's newly improved automated efforts have been specifically configured to identify and take action against suspicious likes; the FB security team says that the clean-up will benefit both users and businesses alike, with clearer analytics on trends and statistics, and that less than 1% of likes on pages will be affected on average.

If in the past years you’ve been working hard to build a genuine fan base then this cleaning process will not affect you or will affect you in a very minimal way.

If instead you’re one of those who cheated by buying fans then you need to rethink your strategy.