The world's first instant direct mail...by Porsche

Pfaff, the biggest Porsche dealer in Canada, transformed the regular boring flyer, which usually ends up in the trash bin, into a clever and effective piece of direct marketing.

Pretty simple; they took a Porsche 911 Carrera S to rich Toronto neighborhoods and took photos in front of various homes. Photos were immediately processed and made into customised direct mail postcards inviting the homeowners to schedule a test drive.

The result was excellent! About 30% of the people who received the fliers showed up at the showroom for a test drive.