VietJet Air, Vietnam’s leading
low-cost carrier, was recently fined $US 1,000 by the aviation authorities for
organising a dance show during its first flight to the city of Da Nang, a beach resort.
The marketing stunt in itself wasn’t
particularly great; just a bunch of beautiful stewardesses dancing in bikini
tops and sarongs. Passengers
on board the flight seemed to appreciate the airline’s effort though as many
travelers used their mobile phones and video cameras to catch the action.
A VietJet Air spokesperson later said that having a dance in bikinis seemed
appropriate given the destination is a beach resort and the fine was given because they
had not asked for a permit from the authorities.
The stunt might not be the most original ever but videos and photos are
going viral. After all a $US 1,000 fine is a tiny price to pay compared to
the worldwide exposure the airline is getting. Here is a short clip.
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