According to Wikipedia a logo is a "graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization."
Designing a good logo is not a simple task and requires a lot of time and creativity in formulating a concept, doing initial sketch, finalizing the logo concept, deciding the theme colors and format, etc.
To me logos need to be eye-catchy and smartly designed, just as these ones which all have a hidden meaning:
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| The yellow arrow is a smiley but also suggests that you can buy everything A to Z on Amazon. |
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Baskin Robbins offers 31 different flavours of ice cream and the number 31 is hidden in the logo. |
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| The FedEx logo has an arrow hidden between the letters E and X. Very smart considering the industry they're in. |
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| Toblerone chocolate company comes from Bern, Switzerland, which is called "The City of bears". If you look carefully you'll find the hidden silhouette of a bear in the mountain. |
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Eight is the name of this company and the entire logo is created with only one number; the number 8. Very cool. |
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The feathers of the peacock represent the 6 different divisions of NBC. The head is visible suggesting the peacock is looking toward the viewer. |
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Unilever produces thousands of different products; the letter U is made up of symbols representing some of the products and what they mean to their consumers. |
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Looks like a map of Africa but if you take a closer look you will see a woman and a child facing each other. |
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Smart play with positive and negative spaces by the Bronx Zoo. |
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| Last one...I'm sure you can guess this logo :) |
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