Review of the automotive industry in Oman on Facebook

One of the most competitive markets in the world today is the auto industry with its many car brands competing fiercely against each other. In Oman is no difference.

Automakers and dealers are chasing millions of customers who spend an increasing amount of time each day on social-media sites especially Facebook.

As an old saying in the automotive industry states that every dollar spent on marketing should earn you three...how much efforts brands should make then? And what kind of content is appropriate to put on a Facebook page? And will it really help sell cars?

Most brands in Oman have recently started so don't expect huge numbers in terms of fans / interaction.

Kia Oman has the biggest fan base with currently 3345 fans. The page is very well customised with games, videos, photos and info and I really like their current contest, Kia Young Artist. Very well done.

In second place we find Toyota Oman with 1889 fans. Again, plenty of games, videos, photos and updates.

Only joined Facebook last January Hyundai Oman managed to gather so far 1332 fans. Not much happening in terms of games and contests but the page is constantly updated with news, photos and videos which is what people look for.

Been on Facebook since 2010 Mazda Oman has not managed to gathered many fans, 761 as of today. It seems though that this year they're putting a bigger effort and the Mazda Dream Date Contest was a success. Keep it up now.

Been on Facebook for about a year GMC Oman seems to have slowed down a little in the past months as updates are not as frequent as before and interaction is really low. Number of fans 668.

When the Aston Martin Oman page opened in 2010 there used to be plenty of news and photos on local events, recently it is more of a global page but still worth a visit. Number of fans 568.

Suzuki Oman is very similar to GMC i mentioned above. Must be managed by the same people as many identical photos and updates are used in both pages. Still interesting if you're a Suzuki fan. Number of fans 376.

Mercedes-Benz Oman joined Facebook in September 2011 and has 119 fans. They had a nice photo contest early in February, let's see if they can come up with other interesting activities in the future and grow their fan base.

Nissan Oman joined Facebook about a year ago, in April 2011, however nothing was really posted a part from copies of print ads. On the page now you can request a test drive, get a quote, download a brochure and also have the chance to win Nissan wrist watch. Number of fans 75.

Honda Oman is the latest entry as it joined Facebook in March 2012 and has 40 fans. With their current contest you may win a plasma TV.

If you love cars a few other pages worth checking out are: