Punch the ad by Peugeot!

Traditional advertising, print in particular, is nowadays competing, and losing, with the web, iPads, iPhones, Android phones, QR codes, etc. 

So how do you come up with something original and unique so that you get your print ad to stand out?
This really clever print ad from Peugeot promoting the air bags and safety features of their cars is a great example as it is interactive and meant to leave a lasting impression.

The ad was designed by Brazilian agency Loducca out of São Paulo where the full page ad has a simple call to action, punch the front of the car. When you do, an air bag inflates on the reverse side lifting the page. Turn the page and see the entire ad, with a miniature inflated airbag coming from the steering column.


I bet kids would love it!


4 comments:

  1. The Owl8 June 2011 at 16:35

    hmmm... great idea!

    ReplyDelete
  2. Oman Holidays8 June 2011 at 20:05

    good ad - and not cheap

    ReplyDelete
  3. Britta9 June 2011 at 12:15

    Well, that's great! Lot of work (and plastic) got into that - and "feeling" safety might even be better than just to read about it, not to forget the moment of surprise - that will stick in the memory, and so the advertisement will reach its purpose.

    ReplyDelete
  4. Oman Collective Intelligence12 June 2011 at 15:17

    Yes, good ad, maybe not environmental friendly!

    ReplyDelete

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