How to create a winning social media team

If your company, big or small, intends to include social networking channels in its marketing mix, then the first step is to build a strong social media marketing team. The size of the team varies, of course, on the volume of work that is required and also on the variety of skills that each team member can bring to the table.

The functions of the team could be divided into four: Management, Content creation, Monitoring, Engagement. Let’s see the key activities of each:

Key activities of the manager: 

• Developing and evaluating a strategy, tailored to the social networking channels, which fits within the overall company marketing strategy 
• Scheduling the project in logical steps and setting deadlines
• Evaluating the financial aspects of the program 
• Drawing a social media internal policy and guidelines
• Maintaining an optimal feedback and communication loop between the team members 
• Designing, tracking and reporting key performance indicators
• Taking actions when there are delays

Key activities of the content creation specialist:

• Researching and developing content themes relevant to the company current and potential audience(s)
• Developing an editorial schedule 
• Design and multimedia creation

Key activities of the monitoring specialist:

• Designing, developing and evaluating keyword strategies
• Analysing and interpreting the data gathered using monitoring technologies

Key activities of the engagement specialist: 

• Engaging influencers
• Engaging potential customers 
• Offering support 
• Rewarding advocates
• Responding to complaints

I hope you’ll find it useful, it’s all stuff I’ve learnt in the past years and I am sure that there are things to add. Feel free to share your opinion, especially if you went through the process of creating and developing a social media marketing team.