Place-based, or ambient, advertising reaches prospects wherever they happen to be, preferably in the right environment to be receptive to your message. It can be great when launching a new product as it combines two proven techniques: strategic partnering and place-based, or "ambient”, marketing.
For the premiere of one of the most anticipated movies this year, Resident Evil: Afterlife, the Spanish advertising agency Bungalow 25 developed a great campaign making Madrid the city with the highest number of zombies who search for ways to escape the most remote corners of the Earth.
To reinforce the impact and effectiveness of the campaign the agency integrated ambient marketing with other support strategies such as on-line, print, merchandising and outdoor (billboards, advertising panels, posters).
Here is a cool clip, don't be scared...
When will we see something similar in Oman...?
Fantastic!!!
ReplyDelete"When will we see something similar in Oman...?"
Sigh!
Some of the girls in my dorm did something creative in the Dorm Three Nights of Horror event two years ago. They were really good.
I'm sure it's easy. Problem is that Oman loves to be boring, and Omanis don't want to make life here more fun :/ sheesh I hate that.
Let's be positive Mimi, and hopefully some day soon also agencies in Oman will come up with something as good and creative...:)
ReplyDeletethe new header picture looks good
ReplyDeleteThanks ynotoman, i think it's good to change every now and then.
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