Burger King Campaign

Burger King is about to open soon in Oman (this is their Facebook Page), and that’s good news. The bad news is that you might find some “people” there who also enjoy having their favourite meal at BK after a happy night out.





More seriously, this wonderful campaign, by Tonic, Dubai, featuring Chucky, Freddy and Scream’s Mask was shot in South Africa and Dubai and these ads will run in press and outdoor. Great art direction!

Still hungry??

5 comments:

  1. huum no thanks. I prefer Mc'donals jaja :)
    nice post!

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  2. I am a big fan of horror movies, and I think their ad campaign - Freddy is my favorite- is brilliant. However, I think they should work on the quality of service and food. Apparently they're focusing on image, rather than substance.
    I used to be a big fan of BK, but for the last couple of years- I can only speak about BK inthe UAE- their quality of service and food is deteriorate.
    Examples (In comparison with Mcdonald's):
    BK staff are grumpy most of the time.
    Burgers are served warm, and sometimes cold.
    In many, many occasions the order is always missing something; a fries, coke, or a burger.
    AND, their beef patties has a strange taste.

    If their target customers' segments are monsters (Freddy, Chucky, Jason,..etc) I think theyy'll be satisfied with that kind of service :)

    ReplyDelete
  3. Wowww this campaign is awesome! :D

    ReplyDelete

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