Social Celebrities - Sami Al Zadjali

Sami is one of those people I’ll never be bored listening to; i met him several times and he's always positive and entertaining. Very successful at all he does as you’ll see from what he has achieved already. He's a sort of jack of all trades. Here is what Sami shared with us:

The First Doctor of Pharmacy (Pharm.D) in Oman, First Omani holding a degree in (Social Marketing - Specialist in Emotional Branding), Researcher in Burnout Syndrome (Depression at Work), X-Model, a Fashion Designer & Founder of Razza Fashion, Radio Show Presenter, Social Media Personality & currently studying Leadership Management at Capella University - USA (online)

Current place of work?

• Marketing Consultant at Emirates Medical Centre (once a week)
• Instructor at Dubai Medical College (3 Days/ Month)
• Having My Radio Show on Hala FM - 102.7 (once a week)
• Stress Management Coach - Creative Mind Consultancy Company (once a month)
• Designing For Razza Fashion (2 designs/ month)

How did your passion for social media started?

In-fact it was a need & a must for me to educate our community & youth MEDICALLY at the very early beginning! Then it converted to a journey of discovering my own abilities & capabilities in Social Marketing (which is: marketing for a product or a service by finding solutions for social problems).

Have you ever thought it could become your ‘real’ job?

I never expected that to be honest! It just started! & suddenly I found myself becoming one of Oman’s most recognised faces through social media!

Today, it is A PART OF MY JOB! As a social marketer, I need to be in touch with our clients/ colleagues/ social researchers & followers continuously BECAUSE OF THE MULTI CAREER PATH I HAVE!

What’s your favourite platform?

Well, it depends on the ongoing trend in social media! For Example, before 2012, THE FACEBOOK TREND WAS THE DOMINANT! Since then, Instagram is changing business & marketing - leaving a very positive impact on SMEs specially!

What’s the biggest challenge you had to face?

THE PRE-PAID ADS in Facebook (& soon in Instagram)! That delays (or minimises) the effectiveness & delivery of your messages to followers!

And the biggest satisfaction?

The respect we get in return from followers & feedback from youth on THE POSITIVE INFLUENCE WE HAVE ON THEM!

How many hours a day do you spend on social media?

You rather ask HOW MANY TIMES I DO USE SOCIAL MEDIA FOR MY DIFFERENT PURPOSES!

I use it at least 4 times hourly (5 minutes for each)!

But, it takes hours to prepare what we need to post on our walls & pages! As i do my own graphics, posters & I do write my own articles/ advices & publish them through connected social media accounts, so yes it needs one hour at least every morning to prepare the whole day topics/subjects!

Who’s the person you read/follow the most online?

I used to in the past, when I was keen to see the updates of many friends/ social media celebs etc, but now I’m busy with my fashion business, studying online, preparing for my media (TV & RADIO) weekly episodes & yes.. I am reducing the social media tool & increasing the space to meet & interact with people socially (real life)!

If you were not into social media, what would you be doing?

USING OLD SCHOOL MEDIA TOOLS (TV, Radio & Press) - But Thank GOD I’m not!

Well done Dr. Sami, keep the good stuff coming.

Previous social media Celebrities in Oman:  Nicole Bassit, Riyadh Al-Balushi, Rasha Al Madani, Fahmi Al Ma'Awali, Al Sayyida Mayya, Neal Bowden and Nicholla Henderson Hall.