The
soda giant has been running a "Share-A-Coke" promotion where people
can swap their names over the "Coca-Cola" logo.
If
you go to the website
you’ll be able to customize your virtual can just like this and send it to someone:
Very
nice promotion...however it triggered protests, both online and offline, against Coke in many countries
where people are boycotting the fizzy drink.
On
the website people are able to write pretty much whatever they want except a
very few rude words of course. A word users cannot write is "gay" or "gays".
In fact, when writing gay this message comes up: "Oops. Let's pretend you
didn't just type that. Please try another name."
While
on a global level Coke is a strong supporter of the LGBT community and have
advocated for inclusion and diversity through both its policies and practices
it seems the beverage company doesn't follow the same policy in Russia when recently defending the
arrest of the gay rights advocate for waving a rainbow flag during the Olympic
flame relay Russia (FYI; Coke is a major sponsor of the Sochi Olympic Winter
Games and is trying to get a large share of the Russian market).
And let's not forget that Gay is a common first name and even a more common surname.
Coca-Cola released a statement saying that the
company experienced "exceptional growth" with their local Share-a-Coke campaign
but at the same time is being boycott.
Certainly Coke should have been a little
more tactful. Win or fail?
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