Football Vs Girlfriends

This is quite out of date but still a good stunt. Heineken ran this event around the AC Milan v Real Madrid Champions League match to remind men how important it is to watch the match with your friends.

Girlfriends, bosses and university professors were on Heineken payroll to 'encourage' their boyfriends, employees and students to attend the event and miss the big game.

1136 'victims' in total opted to attend the event instead of joining their buddies to watch the match and sink a few beers.

Hidden cameras captured event, which was broadcast live in Italy and watched by 1.5 million people. Take a look, worth watching those faces in the crowd, priceless!