A fun social media policy

Sometime ago I wrote about the importance of having an internal social media policy or guidelines for employees to understand rules, beliefs and desires that exist within the online communities.

As online communication is an increasingly important communication tool for companies both as a means of consultation with the community and for dissemination of information every company entering the social media scene should have in place a document outlining the principles for online participation by employees.

These principles should be somehow similar to those that apply to using other forms of communication including print media, broadcast, public meetings, conferences, seminars and in the workplace.

This boring document usually includes, amongst other things, the official and private use of online communication and can differ a lot depending on the company size, industry, employees, etc.

I want to share with you this video, thanks to Luis Suarez, which explains it all in a fun way. Enjoy.