QR codes go sexy

Recently Victoria’s Secret and the Miami Ad School came up with an eye catchy campaign which attracted curiosity at first and then triggered call to action.

Before going into details let me say a bit about QR codes; according to Wikipedia a Quick Response code is a type of matrix barcode (or two-dimensional code) designed to be read by smartphones.

This is how it usually looks, I’m sure you’ve seen a few. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL, or other data. In my next post I’ll invite someone to tell us more about them as I’m not an expert myself.

Going back to the ‘Sexier than Skin’ campaign by Victoria’s Secret now; some large ads, placed around New York’s busy high streets, bus and train stations, etc., showed three beautiful models with key parts covered by a QR Code. Passers-by, both men and women, could not help but want to see what hides behind the QR Code.

After scanning with a smartphone the full picture of the model would be uncovered and revealed gorgeous underwear. The campaign’s tagline, Sexier than Skin, could not be more appropriate.